I don’t know whether you would call it a trend anymore, because it feels like it’s now part of our everyday lives, but the drive for natural products shows no sign of slowing down any time soon. With a greater interest in what goes into our fragrances, creams and potions, a whole new group of companies have appeared with the promise that they can offer what customers are demanding. Balancing natural credentials with legal formulation requirements can often be difficult though, but one company that have achieved it with their debut fragrance is Jones & Modha. Let me introduce you to no.1 and their promise of “natural plant alchemy”.
