One of the aspects of perfumery that many people struggle to come to terms with is the worry that their observations of a scent might not match other people’s. The ingredient lists and fragrance stories all try to guide you to a particular scented impression, but it doesn’t mean that you’re actually going to get there. We all interpret scent differently, have different memories, and recognise different ingredients, so it makes sense that we’ll all pick up different aspects. This is the principle behind the newly launched Oddity fragrance brand and, with their full encouragement to trust your own instincts, it's time to discover Naked Dance.
Anyone that launches a new business of any description in the current climate deserves the utmost admiration, but even more so if that person chooses to enter the perfume industry. This marketplace is full to the brim with established brands and artisan creators which means, in a nutshell, that you’re fighting an uphill battle from day one to be heard and to be seen. However, there are still those that choose to take on this challenge and, with a little bit of luck, manage to be noticed. One such person is Charles Wong who promises to provide us all with some much-needed timeless elegance in the form of Aurora.
