Showing posts with label Symrise. Show all posts
Showing posts with label Symrise. Show all posts

Monday, 25 October 2021

NAKED DANCE by Oddity

One of the aspects of perfumery that many people struggle to come to terms with is the worry that their observations of a scent might not match other people’s. The ingredient lists and fragrance stories all try to guide you to a particular scented impression, but it doesn’t mean that you’re actually going to get there. We all interpret scent differently, have different memories, and recognise different ingredients, so it makes sense that we’ll all pick up different aspects. This is the principle behind the newly launched Oddity fragrance brand and, with their full encouragement to trust your own instincts, it's time to discover Naked Dance.

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Thursday, 7 November 2019

LE PASSANT by Ormaie

The knowledge that you accumulate as you go through life is always, whether you believe it or not at the time, a valuable resource that can be called upon in later years. This can be even more useful in the fragrance industry because it gives you plenty of inspiration for creations and ideas in an arena where individuality is key. It’s this idea of translating experiences and memories into scent that has seen the launch of Ormaie, the new natural fragrance brand. Created by a mother and son partnership, it contains many jewels but Le Passant was the fragrance that immediately called to me, and I couldn’t resist.

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Thursday, 22 June 2017

PERFUME at Somerset House

Somerset House in London has to be one of the most beautiful venues for any exhibition, but it's even better on a hot summer evening. This is how it was on Tuesday when I visited the new installation simply entitled PERFUME. With a tag line describing it as “a sensory journey through contemporary scent” I really had no idea what to expect. Except for a few slips from Lizzie Ostrom, aka Odette Toilette, during a day out with baby Ostrom it was a total surprise. So, was my original impression that it covered everything from "semen to cookies" correct? Come with me into a "world of pure imagination".

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Thursday, 4 May 2017

The Age Of Transparency

"Transparency" is a word that you often hear mentioned when it comes to the perfume industry. For many years perfume houses would release fragrances under their own name, or assign them to an in-house "nose", when they had actually been created by an outside company. This wasn't done maliciously; it was just the way the industry worked. Customers were not particularly interested in who had made the juice in the bottle, just that it came with their favourite company's logo on the glass. Of course there had always been fans that wanted to know every detail but it’s only recently that "transparency" has become the industry's key word.

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Monday, 10 April 2017

STAR MAGNOLIA - Jo Malone's Spring Blossom

It’s blossom time again for Jo Malone London! A now regular tradition for the company, the limited edition Spring/Summer floral immediately follows their Brit Collection every year. This time it’s the turn of Star Magnolia, which promises to be “flirtatious, pristine and gleaming”. The company has once again turned to Anne Flipo of IFF to create this “tantalising” bloom in the hope that it will mirror the success of last year’s Nashi Blossom by Fabrice Pellegrin. Having already created their 2016 Herb Garden collection, as well as Basil & Neroli, Anne understands the style but how would she fare with this Shanghai floral?

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