Time has most definitely raced by over the past twelve months, although it might not have always felt like that when we were living it. This lost year has meant pauses to perfume schedules and a quieting down of the usual advertising, so you could be forgiven for having missed some emerging brands. One such company is J.U.S Parfums, which celebrates its third birthday this year. Their credentials are honestly through the roof and, whilst it’s true that the collection really does have something for every taste, I was instantly entranced by the shimmering, musk-laden Superfusion from Céline Ellena.
It’s blossom time again for Jo Malone London! A now regular tradition for the company, the limited edition Spring/Summer floral immediately follows their Brit Collection every year. This time it’s the turn of Star Magnolia, which promises to be “flirtatious, pristine and gleaming”. The company has once again turned to Anne Flipo of IFF to create this “tantalising” bloom in the hope that it will mirror the success of last year’s Nashi Blossom by Fabrice Pellegrin. Having already created their 2016 Herb Garden collection, as well as Basil & Neroli, Anne understands the style but how would she fare with this Shanghai floral?
