The celebratory side of fragrance is something I’ve covered often when writing about perfume, and it always goes hand in hand with a desire to make memories. The link between scent and recollection is well documented, so it’s hardly surprising that companies turn to this olfactive format when wanting to cement an occasion or even a location. New fragrances that centre around a brand’s journey or particular milestones are a great way to recognise loyalty, but the perfume also has to stand on its own. 312 Saint-Honoré from bdk Parfums is the perfect example of scented celebration meeting stylish sophistication.
Time has most definitely raced by over the past twelve months, although it might not have always felt like that when we were living it. This lost year has meant pauses to perfume schedules and a quieting down of the usual advertising, so you could be forgiven for having missed some emerging brands. One such company is J.U.S Parfums, which celebrates its third birthday this year. Their credentials are honestly through the roof and, whilst it’s true that the collection really does have something for every taste, I was instantly entranced by the shimmering, musk-laden Superfusion from Céline Ellena.
