The celebratory side of fragrance is something I’ve covered often when writing about perfume, and it always goes hand in hand with a desire to make memories. The link between scent and recollection is well documented, so it’s hardly surprising that companies turn to this olfactive format when wanting to cement an occasion or even a location. New fragrances that centre around a brand’s journey or particular milestones are a great way to recognise loyalty, but the perfume also has to stand on its own. 312 Saint-Honoré from bdk Parfums is the perfect example of scented celebration meeting stylish sophistication.
