It’s hard to believe that it’s ten years since the world was first dominated by Guerlain’s iris and violet fragrance bomb. To some it was a new interpretation of the classic L’Heure Bleue whilst to others it was seen as a link between Guerlain's expanding “travel exclusive” range and the boutique customers. Either way, 2006 marked the launch of a fragrance which took department stores and boutiques by storm. You couldn't escape any beauty hall without being sprayed with Insolence and so it was easier to just succumb to the “overdosed, high-voltage” pink explosion, and once smelled it could never be forgotten.
There is only one thing that is certain with Guerlain, Spring is the time when fans get to see the latest addition to Guerlain's Aqua Allegoria range. Started in 1999 with five fragrances including Herba Fresca and Pamplelune, the slogan was “inspired by nature, created by Guerlain”. More recently it became usual for one fragrance to leave each year making way for the new release, and so the collection always numbers five. This years casualty was the short lived Teazurra, a reworking of Tokyo from the Une Ville, Un Parfum range, which unfortunately failed to make its mark. Will this years "Iced Allegoria" fair any better?