Showing posts with label Scent Memories. Show all posts
Showing posts with label Scent Memories. Show all posts

Thursday, 15 March 2018

Pledge Furniture Polish - My Scent Memory

So National Fragrance Week is behind us for another year but there’s one aspect of it that continues for the full twelve months, and that is #ScentMemories. It’s a way for industry insiders, perfumers, writers and also fragrance fans to talk about the perfumed memories that have made a lasting impression on them. This isn’t always a fragrance, sometimes it’s a place or an experience, because different types of smells trigger different memories. My contribution this year concerned my mother’s obsession with cleaning and, in particular, her “joined at the hip” love affair with Pledge Furniture Polish. Let me explain.

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Thursday, 30 March 2017

My Fragrance Foundation Scent Memories


The Fragrance Foundation was formed in 1946 by six of the largest perfume companies of the period. Chanel, Elizabeth Arden, Helena Rubinstein, Coty, Guerlain and Parfums Weil agreed that the time had come to recognise the many achievements in the fragrance industry and later on also provide training for consultants, journalists and marketing departments. This greater understanding allowed the industry to develop and grow into the huge machine that it is today. As part of their commitment they also introduced #ScentMemories which runs alongside National Fragrance Day. It brings together peoples memories on the subject of fragrance and I’ve happily contributed for the last two years, although the recolections were very different.
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