The Fragrance Foundation was formed in 1946 by six of the largest perfume companies of the period. Chanel, Elizabeth Arden, Helena Rubinstein, Coty, Guerlain and Parfums Weil agreed that the time had come to recognise the many achievements in the fragrance industry and later on also provide training for consultants, journalists and marketing departments. This greater understanding allowed the industry to develop and grow into the huge machine that it is today. As part of their commitment they also introduced #ScentMemories which runs alongside National Fragrance Day. It brings together peoples memories on the subject of fragrance and I’ve happily contributed for the last two years, although the recolections were very different.
With the clocks about to go back an hour, if you live in the United Kingdom, and the nights starting to really draw in, we are right in the middle of Autumn. The leaves beginning to change colour is always the cue to get out the woolly scarf, start preparing to carve your pumpkin and look forward to bonfire night. After that we find ourselves hurtling full speed towards Christmas. So, before we get all festive I thought it would be good to look at two perfumes, decades apart, that are guaranteed to make you want to start kicking those piles of Autumn leaves. Grab your scarf and gloves; we're going for a walk.
"An Irish perfumery which manufactures in the UK", it's not the usual start to a description about a fragrance brand, but keep reading and I guarantee you will be very surprised. Roads Fragrance, part of the Roads Luxury Group, is based in Dublin and run by its founder Danielle Ryan. Her concept is simple, "to create an artistic brand that would not be limited by its own definition and grow according to its customers' interests." So, will the company's output really be influenced by the sales results of its current ten perfumes? Very probably, but please don't ask me to number crunch this extraordinary collection.
