Anybody that has followed me regularly will know that I have a deep love for the humble bar of soap. This started as a child when I would regularly reach for the Imperial Leather at home or, even more exotic to small fingers, the Coal Tar at my grandfather’s house. I’m not saying that I liked the thought of washing as a child, I don't think that any of us did, but I loved the smell that these fragranced bars provided. In recent years and months we’ve seen soap make a resurgence that could never have been planned, and it’s coincided with the launch of the wonderfully scented and beautifully packaged Shower PUK.
One of the biggest problems for many companies at the moment is trying to reconcile environmental impact with customer expectations. The issue of exactly how a product is manufactured goes hand in hand with the packaging that it ends up wearing, and it’s the latter that is often the biggest problem. In an effort to reduce the amount of plastic that the world uses, many companies have started to offer alternatives for our everyday essentials and the latest is Baron. They’ve taken the humble bar of soap, they’ve given it a slick new design, but they haven’t charged the earth. Welcome to the Baron Shower Bar.
"An Irish perfumery which manufactures in the UK", it's not the usual start to a description about a fragrance brand, but keep reading and I guarantee you will be very surprised. Roads Fragrance, part of the Roads Luxury Group, is based in Dublin and run by its founder Danielle Ryan. Her concept is simple, "to create an artistic brand that would not be limited by its own definition and grow according to its customers' interests." So, will the company's output really be influenced by the sales results of its current ten perfumes? Very probably, but please don't ask me to number crunch this extraordinary collection.
