There are certain names that have become synonymous with particular products, whether that’s fragrance or homeware, because they are acknowledged to be the experts in their fields. This expertise is often the result of spending years honing their craft, but can also include the act of sidestepping from one similar career to the next. One of the biggest examples of this is surely the Queen of Layering, Jo Malone. She built her empire on the basic foundation of providing beautiful scents in a variety of forms, and one of the most popular of these must surely be her famous shower gels and body lotions.
Anybody that has followed me regularly will know that I have a deep love for the humble bar of soap. This started as a child when I would regularly reach for the Imperial Leather at home or, even more exotic to small fingers, the Coal Tar at my grandfather’s house. I’m not saying that I liked the thought of washing as a child, I don't think that any of us did, but I loved the smell that these fragranced bars provided. In recent years and months we’ve seen soap make a resurgence that could never have been planned, and it’s coincided with the launch of the wonderfully scented and beautifully packaged Shower PUK.
One of the biggest problems for many companies at the moment is trying to reconcile environmental impact with customer expectations. The issue of exactly how a product is manufactured goes hand in hand with the packaging that it ends up wearing, and it’s the latter that is often the biggest problem. In an effort to reduce the amount of plastic that the world uses, many companies have started to offer alternatives for our everyday essentials and the latest is Baron. They’ve taken the humble bar of soap, they’ve given it a slick new design, but they haven’t charged the earth. Welcome to the Baron Shower Bar.
