"An Irish perfumery which manufactures in the UK", it's not the usual start to a description about a fragrance brand, but keep reading and I guarantee you will be very surprised. Roads Fragrance, part of the Roads Luxury Group, is based in Dublin and run by its founder Danielle Ryan. Her concept is simple, "to create an artistic brand that would not be limited by its own definition and grow according to its customers' interests." So, will the company's output really be influenced by the sales results of its current ten perfumes? Very probably, but please don't ask me to number crunch this extraordinary collection.
