There aren't many perfume houses that have managed to survive the journey from historic fragrance to mass market crowd pleaser, because these two styles of scent usually resonate with very different groups. The change often happens because of a change in tastes, but it’s the act of recognising this that can mean the difference between a company continuing or closing. Grossmith is an example of a historic company that survived by cleverly switching to post-war fragrance fashions, but their original perfumes really are still the stuff of legend. Remastered and reinvigorated, it’s time to rediscover the iris-laden Shem-el-Nessim.
Somerset House in London has to be one of the most beautiful venues for any exhibition, but it's even better on a hot summer evening. This is how it was on Tuesday when I visited the new installation simply entitled PERFUME. With a tag line describing it as “a sensory journey through contemporary scent” I really had no idea what to expect. Except for a few slips from Lizzie Ostrom, aka Odette Toilette, during a day out with baby Ostrom it was a total surprise. So, was my original impression that it covered everything from "semen to cookies" correct? Come with me into a "world of pure imagination".
