Showing posts with label
The Experimental Perfume Club.
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Showing posts with label
The Experimental Perfume Club.
Show all posts
When a new company truly grabs their customers’ attention then the sky really is the limit. A small and intimate start-up can, over time, take its place as a fully-fledged and successful brand. This is what happened to Emmanuelle Moeglin and her Experimental Perfume Club. Originally launched in 2015, they've just opened their new shop in London’s historic Monmouth Street and it promises to add a new experience to this theatrical thoroughfare. With the paint still fresh on the doors, I took the opportunity to visit and delve into Emmanuelle’s collection, and within seconds I fell for the wide-eyed charms of Rose Charcoal.
It’s very true that “variety is the spice of life” but, in the world of perfume, the continuous stream of new fragrances can become a little overwhelming. In the niche market it can be even more intimidating because the increased price means that you don’t want to make a costly mistake. So, where do you start? This month sees the launch of the Fragrance Discovery Box which is a collaboration between Harvey Nichols and The Perfume Society. Eight curated niche companies, many of them exclusive to the store, are gathered together in one scented experience and the results are, in the words of Edina Monsoon, “absolutely fabulous!”
Emmanuelle Moeglin trained at ISIPCA in Versailles from 2006-2008 before going on to found The Experimental Perfume Club in London. Alongside holding regular classes in perfumery for novices right through to experienced perfumers she now also has her own consultation and creation business. With a career that includes PUIG, L’Oreal and Symrise, what would we learn about Emmanuelle during “Stephan’s Six”?
