When a new company truly grabs their customers’ attention then the sky really is the limit. A small and intimate start-up can, over time, take its place as a fully-fledged and successful brand. This is what happened to Emmanuelle Moeglin and her Experimental Perfume Club. Originally launched in 2015, they've just opened their new shop in London’s historic Monmouth Street and it promises to add a new experience to this theatrical thoroughfare. With the paint still fresh on the doors, I took the opportunity to visit and delve into Emmanuelle’s collection, and within seconds I fell for the wide-eyed charms of Rose Charcoal.
