The fact that many truly niche perfume companies are actually a one or two-person operation is exactly the reason why they’ve managed to survive the difficulties of recent times. The ability to quickly pivot, and either focus their energies on a temporary line or pause production altogether, has meant that the final easing of restrictions has allowed them to re-emerge and take up where they left off. Ilyas Kakis, the founder of Ilya Parfums, has been refreshingly open about how the past year gave him time to reassess the brand. With the collection now numbering three, it’s time to discover the magic of Green Velvet.
