I always wonder how the fragrance industry can possibly improve on its previous twelve months of releases, but 2023 has once again been an incredible year for perfume. It felt like a big melting pot of styles this year, with no particular “trend” overtaking any other, but the independent companies really did take the big corporations on at their own game. Whether you are a niche lover or a high street stalwart, there was something for everyone. So, as we approach the end of 2023, it’s time to look back at twelve months of articles on stephanmatthews.com and, while once again channelling my inner Blyton, pick My Favourite Five.
December is possibly the biggest month of the year for customer shopping. It’s when the presents are bought, the wish lists are written, and you try your hardest to remember exactly where you put the decorations. You know they've got to be in the loft somewhere! It’s my favourite time of the year, but it does come with its challenges. There are so many choices to be made during the Christmas period that it can seem daunting. So, to help you out, I’m ready to share the eighth edition of my Top Five Candles For Christmas. The choice this year was as strong as ever, but there are some real scented surprises in here.
The anniversary of any perfume brand can be a tricky celebration when it comes to managing customer expectations, but it's made harder when you're globally renowned. Do you launch a new fragrance? Do you bring something back from the archives? Do you simply let it pass with no fanfare at all? This is the situation that Nishane found itself in this year as it celebrated its tenth birthday. The route that they've taken though is a wonderful way to both honour their heritage as well as looking to the future. So, prepare yourself to revisit one of their classic fragrances but from a different angle, as we discover the sensational Wūlóng Chá X.
The idea of using childhood as the inspiration for a fragrance is always going to be fraught with dangers, quite simply because everyone’s childhood is different. What resonates with one person may not be familiar to another. Add into the mix a fashionable ingredient and you also have a second level of preconceived ideas that carries the potential to disappoint. So, when Sarah Baker announced that her latest fragrance would combine childhood memories and oud, there was a definite intake of breath. Could the inspiration and the ingredient really be brought seamlessly together and offer something truly original?
