The world of fragrance is really starting to focus on commitments to sustainability, eco consciousness, and plastic reduction. Well, to be honest, the majority of companies are just hopping onto the bandwagon with the minimum input so that they can use the “buzz words” in their marketing. Sustainability does not just mean recycled glass, and eco consciousness goes far beyond merely removing cellophane from your perfume box. However, one company that has absolutely committed to these pledges is ånd fragrance, and their Sånd perfume shows that environmental concerns and incredible fragrances can definitely go hand in hand.
Launching an online brand in the middle of a global pandemic is certainly not something for the faint hearted. However, following that up with the opening of a physical shop, as we exit the UK’s latest lockdown, pushes the boundaries for even the most daring of people. That is exactly what Simon Constantine has done with ånd fragrance. He has managed to take Corporate Social Responsibility to a whole new level, invested in the struggling world of high street retail, and launched five fantastic fragrances. I went to Poole to visit the new store and also to discover his latest release, the Tåg Solid Perfume.
