An increasing trend in perfumery in recent years has been the desire to hunt out fragrances based on ingredients rather than the overall composition, so almost the reverse of the well-known saying “the whole is greater than the sum of its parts”. This quest for a specific ingredient can often leave the hunter disappointed, as there are multiple varieties and strengths available to a perfumer, so is this really the best way to choose a scent? Long counters filled with endless choices used to be the norm so, instead of an ingredient-focused approach, are you ready to choose by complementary odour profile instead?
The anticipation of a knock at the door heralding the arrival of the post has become a highlight for many over the past year. Being stuck at home meant that everyday activities were seriously affected, and that included shopping for anything that wasn’t a necessity. So it’s hardly surprising that this period saw the launch of many subscription services, and an increase in the availability of discovery boxes, with the perfume industry definitely leading the charge. Obviously the quality of the offerings varied dramatically, but one company that has absolutely nailed it is HooHaa. If you haven’t heard of them then it’s time that you did.
