One of the interesting aspects of “niche” or “independent” perfumery is its ability to adapt and evolve in directions that are specific to the company. Mainstream brands often feel more pressure to conform to trends and fashions, whereas the smaller companies can take advantage of the situation by pivoting based on their customers’ demands. I’m not talking about the usual “flankers” or “limited editions”, but more the idea of offering variations based on feedback received. One company that has fully embraced this idea is ånd fragrance, with their voyage-of-discovery collaboration with Careys Secret Garden.
