Candle and home fragrance brands sprung up at an incredible rate in 2020 and 2021, with many capitalising on the “stay at home” instructions. While initial sales were strong, a lack of originality and proper costings saw a large chunk of these disappear as quickly as they had arrived. The ones that stuck it out developed loyal followings and, once lockdown was lifted, the increasing trend of working from home continued the need and passion for the perfect scented surroundings. Remember, perfumes can mean costly mistakes, but you’re always pretty safe with a candle or a diffuser.
Purnima Bullee had never intended to launch her own home fragrance company. Originally training as an electronics engineer, she found herself drawn to a more creative path and, as she told me, became fascinated by how “physical and internal space can be created through fragrance”. Personal memories of her early life in Mauritius came to the surface, and it was this idea of intimacy that she wanted to recreate and, ultimately, share. From the very beginning, Purnima was committed to both the appearance and the perfume, and that shines brightly in her debut collection of four scents.
The Rose fragrance takes the classic floral scent, so popular in candles, but presents it with a deliciously green edge. You have the whole plant here, both the velvety petals along with the sappy stem, but it’s given an earthiness thanks to a touch of patchouli and cedarwood. This is the perfect scent to bring the “outside inside”. The Ambar fragrance is my star though, with its cedarwood and resinous Peru balsam signifying the perfect amber base. It’s added to with a deliciously textural plum note, but the addition of iris and cinnamon create a spectacular aroma that, in a diffuser, throws out an intoxicating scent. There are many candle brands out there, but Purnima Fragrances is definitely set for success.
The full collection of candles and diffusers is available from the Purnima Fragrances website at purnimafragrances.com with prices starting from £45. [Samples provided by Purnima Bullee]
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