And so we find ourselves at the end of another incredible year of exciting perfume releases, where variety has most definitely been the scented key word. Amber fragrances proved to be very popular this year, with quite a few new ones vying for the crown, but there were also an array of new brands that each brought with them unique philosophies as well as some really innovative processes. So, as we approach the end of 2025, it’s time to once again look back at twelve months of reviews on stephanmatthews.com and, by channelling my inner Blyton as usual at this time of the year, pick My Favourite Five.
Niche Perfumery is a term that’s hard to categorise these days, because the goal posts of what is produced by the large brands has shifted dramatically. Originally thought of as an alternative to the large corporations, most high-street brands now have a “niche” department creating more unusual offerings, and so the lines have definitely blurred. Once the domain of an independent producer creating in small batches, the focus is now firmly on the quality rather than the quantity. Many companies have tried to gain a foothold in the niche sector, with varying success, but the latest to proudly bloom is the Wales-based Ortir Apothecari.
