And so we find ourselves at the end of another incredible year of exciting perfume releases, where variety has most definitely been the scented key word. Amber fragrances proved to be very popular this year, with quite a few new ones vying for the crown, but there were also an array of new brands that each brought with them unique philosophies as well as some really innovative processes. So, as we approach the end of 2025, it’s time to once again look back at twelve months of reviews on stephanmatthews.com and, by channelling my inner Blyton as usual at this time of the year, pick My Favourite Five.
