And so we find ourselves at the end of another incredible year of exciting perfume releases, where variety has most definitely been the scented key word. Amber fragrances proved to be very popular this year, with quite a few new ones vying for the crown, but there were also an array of new brands that each brought with them unique philosophies as well as some really innovative processes. So, as we approach the end of 2025, it’s time to once again look back at twelve months of reviews on stephanmatthews.com and, by channelling my inner Blyton as usual at this time of the year, pick My Favourite Five.
What makes an interesting and original perfume? It’s the question that I get asked most often, and one that companies constantly strive to realise in every new release. In a market that is over-saturated with launches, and chock-a-block with “trends” that often seem to merely be a rehash of previous ideas, uncovering that elusive point of difference is vital if your perfume is going to stand out from the competition. One of the ways that a new slant can be thrown on scent is when its country of origin is not what you’d expect, and that’s exactly what’s on offer with Printemps from Organ Tale.
