When we talk about fragrance notes in a perfume, our thoughts can often go straight to the ingredients rather than considering the texture. However, it’s often the latter that resonates more with a customer. These sensory references play on our emotions, and help us to “feel” the scent in action rather than merely rely on the smell. The idea of texture obviously links perfectly with the world of fashion, and so it’s no surprise that many of these clothing companies have explored the world of fragrances. Hugh Parsons is one of the most recent “reboots” to re-enter the market, and so how would you like a trip to Notting Hill?
The worlds of fashion and fragrance have always gone hand in hand, and it’s a tradition that shows no signs of slowing any time soon. These two industries survive on their ability to be inspirational and, more importantly than ever in an oversaturated perfume market, wearable. The mention of fabric “notes” or “velvety” finishes are a great way to spark the imagination when it comes to a customer’s appreciation of a scent, but it also feeds into that all-important fragrance description. One of the most recent additions to the fashion crossover is the re-emergence of tie-tastic Hugh Parsons, and the evocative Camden Town.
