In a world that is dominated by pictures of the perfect body, the most sumptuous living room, or the ideal holiday getaway, it can begin to feel like there is no possible way of measuring up to these often-enhanced images. This important discussion around what real life actually looks like, versus the doctored online perceptions, isn't a subject that you would necessarily think would form the inspiration for a perfume brand. Well, it has. In an attempt to make things decidedly more “real”, NOYZ has arrived to cut through the fictitious and replace it with fact, and they’ve begun with their scented antidote to a Sh**ty Day.
The link between perfume and the arts is one that has been explored many times in the past - whether that’s its similarity to music with the notes and chords or its sensory use as a surround scent at exhibitions - but the most recent discussion centres around whether the creation of a fragrance should be thought of as an art form rather than merely a product. The olfactory impact of a scent clearly mirrors the visual impact of a painting, so why not recognise it? Floral Street has taken this one step further with their latest Vincent van Gogh-inspired fragrance release Sweet Almond Blossom, and the result is an absolute delight.
