In a world that is dominated by pictures of the perfect body, the most sumptuous living room, or the ideal holiday getaway, it can begin to feel like there is no possible way of measuring up to these often-enhanced images. This important discussion around what real life actually looks like, versus the doctored online perceptions, isn't a subject that you would necessarily think would form the inspiration for a perfume brand. Well, it has. In an attempt to make things decidedly more “real”, NOYZ has arrived to cut through the fictitious and replace it with fact, and they’ve begun with their scented antidote to a Sh**ty Day.
