Can you imagine releasing your own fragrance into an already oversaturated market? Will anybody buy it? Will the reviewers like it? These are important concerns for the large corporations that launch thousands of perfumes every year, but it’s even more nerve wracking when you’re an independent company. Someone who knows all too well about the sleepless nights is Dan Naughton, one half of Naughton and Wilson. Known to the world as YouTube’s MrSmelly1977, he launched the classically-inspired Gravitas in January 2020 and, in a world that is definitely out of sync, it provides a well needed dose of yesteryear refinement.
