Changing seasons bring with them scented wants and desires that vary as we move from one to the next. Winter is traditionally ambers and spiced citruses, spring demands the first hint of glorious greens, summer radiates solar florals, and autumn relaxes into comforting woods. However, where two seasons join is the exciting period because there’s an overlap that produces incredible choices and exciting variations. We’re now centrally in spring but, with summer on the horizon, the scent of green aquatic florals is the perfect fit. That means it’s the perfect time to discover the new Dancing Light candle from Told London.
One of the biggest challenges that faces any company is staying up-to-date and relevant in an ever-changing market. With so many choices thrust onto customers every day, remaining at the forefront of their minds is the constant goal. Sometimes a brand will opt for a revamp and refocus to continue the ongoing fight against the competitors, while other times they will do a full reinvention. Told London is the latest company to pitch perfectly when it comes to their reinvention and, alongside a recently announced Best Newcomer nomination in this year’s Fragrance Foundation Awards, they are already gathering a loyal following.
