The seasonal release from any perfume company is often looked forward to with a greater anticipation than their main ranges, because the excitement of discovering the latest treat, and also knowing that it’s a limited edition, turns the act of wearing fragrance into something even more special. Summer and Spring launches were historically dominated by Bronze Goddess from Estée Lauder and the Aqua Allegoria collection from Guerlain, but all of that was challenged in 2010 when Fragonard began its own seasonal scent range. This year sees Fleur de Citronnier take centre stage, and the result is an uplifting delight.
The excited wait for a new fragrance launch is something that is lost on many people these days, simply because there seems to be a new perfume released every minute! Keeping focused when there are images of bottles assaulting your eyes on social media, and campaigns running on the tv, gets harder every year. Add into this the ever-increasing prices and you’d be forgiven for taking up a more inexpensive hobby. Thankfully there’s one company that always keeps its offerings affordable and exciting. Fragonard have continued their Flower of the Year series into 2024 with Lilas, and the result is deliciously delightful.
The winter this year has felt like a very long, and a decidedly cold three months. That’s why the first signs of spring were eagerly welcomed by us all. Those green shoots bursting through the soil, promising the flowers that were to come, gave off an excitement if not any actual warmth. This period before the garden truly springs into action can be a little barren with regards to colour, but that doesn’t mean delicate white petals aren’t something to be celebrated. For their 2023 Flower of the Year, Fragonard has fixed its sights on the perfectly formed Narcisse, and it’s as captivating as its Grecian inspiration.
With every new year comes a new selection of perfume releases, and 2022 shows no signs of disappointing. From Guerlain right through to Jo Malone London, this year’s latest launches have been created, bottled and are waiting to be unveiled to the public. However, even though we may only just be coming out of the Christmas period, one company have already revealed their newest fragrance. The latest addition to Fragonard’s Flower of the Year collection is Eglantine and, in the clever hands of perfumer Karine Dubreuil, you will be powerless to resist it. So, you'd better get ready for a well-timed rose resurgence.
When you hear the words “new release” it’s usually accompanied by a sinking feeling as you realise that there’s a hefty price tag attached to it. The majority of the latest perfume launches start from around £50 if you’re lucky and so, in the current climate of uncertainty, they're out of the reach of many people’s budgets. Happily there is one company that always treats us to an affordable release every year, and that’s Fragonard. Their highly successful Flower of the Year series is now in its second decade, and this year they’ve chosen to spotlight the delicious Fleur de la Passion by series regular Celine Ellena.
January can often seem a little quiet on the fragrance front with many perfume houses simply finishing their winter sales or concentrating on their upcoming spring releases. One company that always delivers a very welcome burst of warmth at this time of year however is Fragonard with their Flower of the Year series. The concept of the range is simple, take one key ingredient and present it in an original yet easily accessible way. Lavender has been chosen as Fragonard's "olfactory signature" for 2019 and the task of interpreting it has again been given to Céline Ellena, but how will she twist this very familiar scent?
Fragonard has an established history of celebrating the best that Grasse has to offer, originally as a tourist attraction for wealthy visitors and then as a perfumery in its own right. When it first opened its doors to the public in 1926 it was catering for a growing demand for “leisurely pursuits” around the Côte d’Azur but the success of its fragrances went far beyond a mere souvenir of a holiday in France. Still most famous for Belle de Nuit in 1946, this year sees Fragonard release Verveine as its new “Flower Of The Year”, although the company’s love affair with this ingredient is already well know.
Fragonard started a tradition back in 2010 by releasing their first "Flower of the Year" and it is still something that is looked forward to even in its eighth season. Now these fragrances are essentially soliflores, which essentially means an interpretation of a single flower, but you also find that they have been crafted into an Eau de Toilette that develops on the skin. It's a very old tradition to create something which is true to nature rather than abstract and Fragonard continue to do it brilliantly. This year's chosen flower is the Peony, or Pivoine in French, and it's everything that you could have wished for.
