Fragonard has an established history of celebrating the best that Grasse has to offer, originally as a tourist attraction for wealthy visitors and then as a perfumery in its own right. When it first opened its doors to the public in 1926 it was catering for a growing demand for “leisurely pursuits” around the Côte d’Azur but the success of its fragrances went far beyond a mere souvenir of a holiday in France. Still most famous for Belle de Nuit in 1946, this year sees Fragonard release Verveine as its new “Flower Of The Year”, although the company’s love affair with this ingredient is already well know.
