Fragonard has an established history of celebrating the best that Grasse has to offer, originally as a tourist attraction for wealthy visitors and then as a perfumery in its own right. When it first opened its doors to the public in 1926 it was catering for a growing demand for “leisurely pursuits” around the Côte d’Azur but the success of its fragrances went far beyond a mere souvenir of a holiday in France. Still most famous for Belle de Nuit in 1946, this year sees Fragonard release Verveine as its new “Flower Of The Year”, although the company’s love affair with this ingredient is already well know.
Mother's Day is almost upon us and the usual quandary of what present to buy rears its head again. Ultimately most Mums are happy with whatever they are given, although from personal experience I always find that the card is the most important part. If you haven't bought anything yet then the chances are that it will be a mad dash to the high street on Saturday with a slight "rabbit in the headlights" look. So, with this in mind, I thought it would be useful to suggest some fragrances that make the perfect present. There are three to choose from with very different price tags, but each is guaranteed to make your mum feel special.
Fragonard started a tradition back in 2010 by releasing their first "Flower of the Year" and it is still something that is looked forward to even in its eighth season. Now these fragrances are essentially soliflores, which essentially means an interpretation of a single flower, but you also find that they have been crafted into an Eau de Toilette that develops on the skin. It's a very old tradition to create something which is true to nature rather than abstract and Fragonard continue to do it brilliantly. This year's chosen flower is the Peony, or Pivoine in French, and it's everything that you could have wished for.
