The word “traditional” is one that often gets mixed up with “heritage” when we talk about perfumes, because each harks back to a past time. The latter is more geared to a company or style, whereas the former can broaden out to encompass a particular scent or preparation. This idea of a “traditional” fragrance can easily be aligned to many that are still in production, and also those that have been discontinued, but there is one that has stood the test of time. Bay Rum is a perfume that has been enjoyed for decades, in both salons and at home, and The Dandy Gent is championing its barbershop revival.
Men’s grooming has always been a potentially profitable business for any company. That is, as long as the products on offer manage to capture the imagination and develop a loyal following. Most men simply buy what they need from the local supermarket or pick it off the shelf of the high street chemist, it's easy, but it wasn’t always like this. Back in the Victorian period, hair and body preparations were displayed in neat rows and embossed glass bottles, and this plastic-free approach is thankfully returning. So, 229 years after it first launched, it’s time to rediscover Rowland’s Macassar Oil courtesy of The Dandy Gent.
