The men’s grooming market is one that is forever being touted as “the next big thing” and “the sector to focus on” but, in reality, it’s one that has happily ticked along for generations. Whether we’re talking about the legendary Macassar Oil, the traditional Geo F. Trumper Shaving Cream, or even the new Eight & Bob Bath and Body range, men’s grooming products have always been an established part of daily routines. In more recent years the bestsellers may have changed, eye balms in favour of aftershave splashes, but tradition always powers through. That’s where Milano Cento comes in with their new Shaving Cream.
Men’s grooming has always been a potentially profitable business for any company. That is, as long as the products on offer manage to capture the imagination and develop a loyal following. Most men simply buy what they need from the local supermarket or pick it off the shelf of the high street chemist, it's easy, but it wasn’t always like this. Back in the Victorian period, hair and body preparations were displayed in neat rows and embossed glass bottles, and this plastic-free approach is thankfully returning. So, 229 years after it first launched, it’s time to rediscover Rowland’s Macassar Oil courtesy of The Dandy Gent.
