National Fragrance Week is a celebration of all things scented, and it’s seven days during which the perfume industry goes full throttle in its attempt to both educate as well as encourage customers to purchase. The main focus is always centred on liquid perfume, although more recent years have seen candles and diffusers vying for some attention as well, but there’s a whole category that often gets overlooked. I’m talking about bathroom products. These are the first things we reach for in the morning and the post-work relaxers that send us to bed at night. So, let’s raise the flag and discover the new Geranium No.1 collection from C.Atherley.
Cath Kidston is a name that’s as synonymous with the high street as Jo Malone and, in a similar way, became a brand name in itself. When Cath decided to exit the company completely she had to leave her name behind, and many wondered whether we would hear of this talented entrepreneur again. She now goes by Cath Kidston-Padgham, incorporating her record producer husband’s surname, and C.Atherley is her latest venture. The company name honours the surname of her geranium-loving grandmother, but also pops her own initial at the front as a personal link to the generations of women that have gone before.
The geranium that she chose was the Radens Pelargonium, which is known widely as a “tender geranium”, and has a lemony rose scent with distinct green facets. So, Cath took the plant to a natural perfumer and he recreated the living scent of the leaves using essentials oils that, in combination, are known to act on both mood and the skin. This wasn’t just the usual “earthy floral” that appears in many fragrance notes, what they achieved was a photo-realistic conjuring of the actual scent. Cath has partnered with Heathcote & Ivory to help create the products, and the ethical and sustainable credentials of their combination is to be applauded.
The Geranium No.1 collection consists of a full range of vegan bath and body products, as well as a nourishing oil and hand cream, and is available from the C.Atherley website at c-atherley.com with prices ranging from £10 to £39. [Products shown were purchased]
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