When Lynx stormed the market in 1983 with their first three body sprays, Amber, Musk and Spice, it gave Fabergé a global success that even they couldn't have foreseen. So, it was hardly surprising that Unilever wanted a piece of the pie when they acquired Fabergé in 1989. It was under their control that the range truly blossomed and has become one of the best known body care brands in the world. Lynx made the fragrance of personal care as important as the product, and once they started there was no stopping them. So, forget your prejudices and preconceived ideas as we discover YOU.
Last year Unilever took the bold decision to reposition the brand and aim Lynx at the teenager's "older brother". A campaign called "Find Your Magic" emphasised a man's individuality and how everyone was different. The sixty second advert defied convention by truly aiming the range at the whole market with gay, straight, black, white, drag queens, bikers and disabled guys all featuring in the promotion. Directed by Francis Rousselet, it is like watching a film trailer and really made the public, and the industry, sit up and take notice of what Unilever had to offer.
So, what does YOU actually smell like? It opens with a tangy burst of citrus, sweet orange rather than lemon, alongside an herbaceous blend of black pepper, basil and coriander. None of these are overtly strong, although the coriander does bring to mind Chanel’s Égoïste, and a note of cinnamon keeps you hooked once it starts to come through. The whole scent is supported by an amber accord but a cedar-like dryness perfectly stops it becoming too sweet. Still unsure? Do yourself a favour and try it, you won’t be disappointed.
LYNX TV ADVERT - Find Your Magic
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