“Everything is new to someone” is a phrase that, while probably applicable to most things, should definitely be the eternal mantra of the perfume industry. With so many fragrance releases each year, and new ones forever being created, it’s impossible to stay on top of them all. The great thing about perfumes though is that they sit there quietly waiting to be discovered, and this can often be quite a while after they originally launch. Finding a fragrance after the initial buzz has died down can actually make it feel a little like a personal discovery, and this is exactly how I felt when I came across Betel from Lush.
There cannot be anybody that hasn’t heard of the iconic Lush brand, and also had their nostrils playfully attacked as they walk past one of their stores. This high-street staple began life in 1995 and was founded by Mark Constantine, although the foundations were actually laid in his previous Cosmetics To Go company in 1988. Famous for their bath bombs, their bold colours, and those potent aromas, LUSH has gone on to become a worldwide favourite, thanks partly to their exuberant timetable of new perfumes, products and preparations. With so much choice, hidden gems can easily be overlooked.
The current in-house perfumer, Emma Dick, has been responsible for some of the company’s most enduring and trend-setting fragrances. She really came to prominence in 2019 with the incredible Florence Collection, which was then used as part of their Renaissance spa treatment. The five fragrances were Confetti, Frangipani, Fresh As, Nero, and Sapho, and they were used to rebalance the body’s humours. My favourites from that collection were Nero and Sappho, but unfortunately the former has been relegated to the perfume shelf in the sky. However, there is a new trio of scents waiting to be discovered.
Launched in 2024, the Lush Triptych comprises three fragrances inspired by experiences that Emma has had while out sourcing ingredients. From meeting people through to sharing local meals, her memories have formed the foundations for this beautiful collection. Abiba takes us to Ghana, and their supplier of Shea butter, while Hungarian Fronds sees us discover the natural flora and fauna of the chamomile suppliers. However, Betel transports us to India and is inspired by a food that is made using the leaf of the same name. Drawing on ingredients found in the region, Emma has created a perfume that is both addictive and delicious.
Betel opens with an uplifting citrus blend of vibrant lime and orange, but very quickly the coriander seeds provide an herbaceous hit that skilfully helps to link to the heart of the fragrance. A beautiful davana comes through with its mulled-wine fruitiness, although a perfectly tempered neroli and jasmine is also present to give a metalic-edged white floral boost to the experience. The spiced aspect returns with a pairing of clove and anise, but a whisper of rose manages to provide the hint of a romantic nuance to the perfume. The final development of Betel sees a hay-like tobacco note coming through, adding a grounding delicacy to the scent, along with a final touch of dry cedarwood. This fragrance is perfect for any time of the year, but especially as a gift under this year's Christmas Tree.
Betel is available from the Lush website at lush.com and is priced at £100 for 100ml. It is also available as part of the Lush Tryptych Perfume Discovery Box priced at £33. You can read my review of the original Florence Collection by clicking on the image below. [Sample provided by Lush]



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