Stephan Matthews

Showing posts with label Sapho. Show all posts

Monday, 10 November 2025

BETEL by Lush

“Everything is new to someone” is a phrase that, while probably applicable to most things, should definitely be the eternal mantra of the perfume industry. With so many fragrance releases each year, and new ones forever being created, it’s impossible to stay on top of them all. The great thing about perfumes though is that they sit there quietly waiting to be discovered, and this can often be quite a while after they originally launch. Finding a fragrance after the initial buzz has died down can actually make it feel a little like a personal discovery, and this is exactly how I felt when I came across Betel from Lush.

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Thursday, 21 May 2020

SAPPHO and NERO by Lush

It’s not unusual to see numerous fragrance releases from a company in a single year. After all, it’s all about keeping their customers engaged. However, to launch an additional collection of five in one go is a little less usual. It doesn’t happen often because the amount of planning and execution that is required is immense, and it’s also a very risky decision. It takes a brand that isn’t afraid of a little hard work, and that company is LUSH. Their new Florence Collection is a series of five scents that are designed to realign the body's humours. The question is, how would this translate to contemporary fragrance?

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After twenty successful years as an actor, I decided the time was right to begin a new career, and that was in the perfume industry. Scent had always been a passion of mine, and working alongside a new group of creative minds ended up being the perfect fit.

As a Brand Consultant, Evaluator, Copywriter and New Business Advisor, the variety of work is exciting, and definitely draws on my acting background. Every day brings new challenges, experiences and delights to a workplace that is crammed full of new releases, evergreens, and fading classics.

This website brings together my ramblings on all aspects of the perfume industry from bottle design to fragrance, companies to noses, and everything in between.

Opinions are my own and do not in any way represent the views of the companies mentioned. Where products or services have been provided by the companies it is stated at the end of the article.

Companies and readers are welcome to contact me by using the Send Me A Message option below.

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Monday, 10 November 2025

BETEL by Lush

Thursday, 21 May 2020

SAPPHO and NERO by Lush