“Everything is new to someone” is a phrase that, while probably applicable to most things, should definitely be the eternal mantra of the perfume industry. With so many fragrance releases each year, and new ones forever being created, it’s impossible to stay on top of them all. The great thing about perfumes though is that they sit there quietly waiting to be discovered, and this can often be quite a while after they originally launch. Finding a fragrance after the initial buzz has died down can actually make it feel a little like a personal discovery, and this is exactly how I felt when I came across Betel from Lush.
