Showing posts with label Nero. Show all posts
Showing posts with label Nero. Show all posts

Monday, 10 November 2025

BETEL by Lush

A bottle of the perfume Betel from Lush
“Everything is new to someone” is a phrase that, while probably applicable to most things, should definitely be the eternal mantra of the perfume industry. With so many fragrance releases each year, and new ones forever being created, it’s impossible to stay on top of them all. The great thing about perfumes though is that they sit there quietly waiting to be discovered, and this can often be quite a while after they originally launch. Finding a fragrance after the initial buzz has died down can actually make it feel a little like a personal discovery, and this is exactly how I felt when I came across Betel from Lush.

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Monday, 30 September 2024

SPICE D'ARNO by Electimuss London

A bottle of the perfume Spice d'Arno by Electimuss London
The need to explore is something that is instilled in us all from childhood - whether that’s as simple as discovering what lies at the end of the garden or delving into personal heritage. We are all naturally curious by design, and that doesn’t change as we get older. Exploring perfume can also be thought of in that simple or complex way - are you discovering the various types of fragrance or delving into one fragrance family? Electimuss London have combined a few of these ideas in their Explorer Collection, which draws from Roman society and their love of exploration, and it all begins with Spice d’Arno.

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Tuesday, 20 September 2022

VICI LEATHER by Electimuss London

Electimuss London Vici Leather Perfume Bottle
There are times when the most carefully thought out product launch, whether that be perfume or literature, can end up taking on a whole new relevance. What starts out as a focused interpretation of a place or time can, without any preconceived intention, become associated with a completely different subject. When Electimuss London decided to launch their newest perfume, Vici Leather, it was designed to sit comfortably within the existing Nero collection. Samples had been sent out, reviewers had been briefed, and then the passing of the longest reigning monarch shone a different light on this new launch.

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Monday, 18 April 2022

BLACK CAVIAR by Electimuss London

Black Caviar perfume bottle by Electimuss London
The word “luxury” is one that is used very freely in the world of perfume, but it doesn’t always feel as though it suits every intended subject. There are many aspects that can let the whole experience down. This could be an ill-thought-out piece of packaging or, in some instances, scents that don’t live up to expectations. To be a truly luxury brand you need all of the pieces of the jigsaw puzzle to fit together perfectly. One of the most recent examples of a company that has got it exactly right is Electimuss London. Now in its seventh successful year, let’s go back to the beginning and rediscover the indulgently decadent Black Caviar.

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Thursday, 21 May 2020

SAPPHO and NERO by Lush

It’s not unusual to see numerous fragrance releases from a company in a single year. After all, it’s all about keeping their customers engaged. However, to launch an additional collection of five in one go is a little less usual. It doesn’t happen often because the amount of planning and execution that is required is immense, and it’s also a very risky decision. It takes a brand that isn’t afraid of a little hard work, and that company is LUSH. Their new Florence Collection is a series of five scents that are designed to realign the body's humours. The question is, how would this translate to contemporary fragrance?

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