The combination of history and legend shows up time and again when we talk about the Celts - whether that’s Wales, Scotland, Ireland or Cornwall. The passionate storytelling that passes through generations creates timelines which, even if exaggerated, form the basis of cultural identity and fierce patriotism. Cornwall has its fair share of myths and legends, from King Arthur through to the Mermaid of Zennor, but the addition of its famous tin industry has provided the perfect scented pairing for the new release from Ataratma. So, by taking a pinch of saffron and combining it with a lost land, it’s time to discover the legendary Shakti Saffron.
When companies give perfumers the brief for a new release, there’s always the possibility that it will go in an unexpected direction. We all interpret things differently, whether that’s music or words, and the joy is often discovering how those descriptions have been translated into scent. Some perfumers will accentuate animalic notes, others revel in the piercing aromatics, but a creation will ultimately be born. When Electimuss London began work on their new release, they wanted to realise a fragrance that celebrated the Roman Gladiator in all his glory. Gladiator Oud is the result, and it’s the perfect example of excess within control.
The word “luxury” is one that is used very freely in the world of perfume, but it doesn’t always feel as though it suits every intended subject. There are many aspects that can let the whole experience down. This could be an ill-thought-out piece of packaging or, in some instances, scents that don’t live up to expectations. To be a truly luxury brand you need all of the pieces of the jigsaw puzzle to fit together perfectly. One of the most recent examples of a company that has got it exactly right is Electimuss London. Now in its seventh successful year, let’s go back to the beginning and rediscover the indulgently decadent Black Caviar.
