If you don’t recognise the name Dariush Alavi then you might know the man by his pseudonym, Persolaise. He first appeared on March 11th 2010 and since then has challenged, praised and critiqued hundreds of fragrances via his Blog and in many publications. A Jasmine Award Winner, a flamboyant dresser and a mean hand at jam making, I thought it was time to discover Dariush’s own perfume memories during “Stephan’s Six”.
A corporate solicitor is not the first person that you would imagine as the brains behind a new British beauty brand, but that is exactly what Robert Hallmark was. He trained in law, and for seven years worked in Birmingham and London before setting up Gruhme in March 2013. Now, I love his fragrance, Gruhme No.14, but I was interested to find out what led him to release that particular fresh scent. Would the answer lie in "Stephan's Six"?
