We think of the Internet as a regular fixture in everyday life but it wasn’t always the case. In the past, and that makes me sound very old, if you wanted to share something then it would mean a telephone conversation or a letter. With the advent of email our communication got easier, but it was the appearance of Facebook that really seemed to alter the way that many people bought perfume. I’m talking about the “split sites” and “swap sites” that continue to appear on a regular basis. Whilst it seems like a great club to be a part of, is the fashion for decants actually harming the perfume industry?
