A company’s first fragrance can be a make or break release. It’s the perfume that customers will often associate the brand with long after it first appears, and so you want it to be a good one. If number one goes to plan then the next challenge is the follow up, and this is sometimes where things can go horribly wrong. In a quest for novelty this successor can often go off on a tangent, but thankfully that didn’t happen with Leighton Denny and the LIGHT & DARK range. With his fourth perfume launching tomorrow, let’s take a quick recap of the previous three releases before we look at the new LIGHT & DARK DELIGHTFUL.
Showing posts with label Fruity Floral. Show all posts
Showing posts with label Fruity Floral. Show all posts
Thursday, 4 August 2016
LIGHT & DARK DELIGHTFUL by Leighton Denny
A company’s first fragrance can be a make or break release. It’s the perfume that customers will often associate the brand with long after it first appears, and so you want it to be a good one. If number one goes to plan then the next challenge is the follow up, and this is sometimes where things can go horribly wrong. In a quest for novelty this successor can often go off on a tangent, but thankfully that didn’t happen with Leighton Denny and the LIGHT & DARK range. With his fourth perfume launching tomorrow, let’s take a quick recap of the previous three releases before we look at the new LIGHT & DARK DELIGHTFUL.Tuesday, 13 October 2015
NAHÉMA - An All Consuming Passion
Jean-Paul Guerlain’s creative output was truly astounding, and his contribution to the perfume industry is legendary. A true romantic and a self-confessed ladies man, he loved turning to flowers for inspiration, and in particular his beloved rose. In 1975 he created the incredible Parure and in 1983 the exquisite Jardins de Bagatelle, but what came in 1979? Well, after reportedly working on the fragrance for four years, Nahéma was finally unveiled to the world. A Floral Oriental if you live in the UK, or a Fruity Floral if you live in France, even this friendly disagreement lends itself perfectly to the spirit of Nahéma.
Tuesday, 19 May 2015
The SPECTACULAR Joan Collins
With Dynasty about to finish its nine series reign over prime-time television, Joan Collins decided the time was right to launch her first fragrance. No stranger to perfume promotion, Joan had been the face of Revlon's Scoundrel from 1983-1986, but this time she was very firmly in charge. Under the name of "The Design House of Joan Collins", but actually produced by Parlux Fragrances Ltd, the first perfume in a planned line was Spectacular. At the time of the launch Joan was very open about the fact that she wanted an independent income and, alongside other "Design House" ventures, Spectacular came with very high expectations.
Labels:
Aldehyde,
Alexis Colby,
Amber,
Bloomingdales,
Chypre Floral,
Dynasty,
Eighties,
Fruity Floral,
Gardenia,
Joan Collins,
Orange Blossom,
Peach,
Scoundrel,
Selfridges,
Spectacular,
Tuberose,
Vanilla,
Vetiver,
Ylang Ylang
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