When Estée Lauder launched Private Collection in 1973 it was intended as a "thank you" to the loyal followers of her company. Created by Vincent Marcello, it was originally reserved for Lauder's personal use before the decision was taken to release it commercially. A Floral Chypre, it proved popular and is still in production forty three years later. Jump forward to 2006 and it was announced that Estée Lauder would be creating a whole Private Collection, with the original as its figure head. At a time when brands were feeling the pull between luxury and commercial would the first release, Tuberose Gardenia, bridge the gap and spearhead a new collection?
