Fragrance is all around us, often in places we barely give a second thought. It’s in the shower gel we use first thing, the fabric conditioner that makes freshly washed clothes smell so good, and even the hand wash sitting beside the sink. Fine fragrance might get most of the attention, but functional fragrance is just as much a part of our everyday lives. In fact, there’s an argument that one scented product gets closer to our skin, more regularly, than almost anything else. Deodorant is there every day, so why shouldn’t it be something we actually enjoy using? That’s where London-based Rollr comes into the picture.
There are many accolades that are thrown around the world of perfumery but, when it comes to choosing the person who has singlehandedly championed the cause of synthetics, there’s only one Geza Schoen. His earth shattering release of Molecule 01 back in 2006 created ripples that are still being felt in both commercial and niche perfumery today. The public became fascinated with the futuristic Iso E Super ingredient and there was a stampede to try the first “scent of yourself” fragrance. More Escentric Molecules perfumes followed but the love of the original never disappeared. So, fifteen years later, Molecule 01 has had an exciting facelift.
