Twenty-six years ago a fragrance was launched that would go on to change the way British perfumes were perceived around the world. Conceived by a determined and strong-willed lady from Bexleyheath, the most famous Cologne since Mülhens 4711 was launched in 1991 and took the industry by storm. With its uplifting citrus notes, a "transparent" quality, and the quirky addition of a fresh aromatic, Lime Basil & Mandarin by Jo Malone became the “must have” fragrance. After a quarter of a century I thought it was time to take a look back at the creators and the creation of this now legendary scent.
