In the wonderful world of fragrance we see companies come and go with regularity. The top-selling brand one year can be almost forgotten a mere twelve months later. It becomes even harder when the “brand” is actually a designer name that has been franchised out to a perfume producer. This was the case with Missoni. A fashion house that was founded in 1953, its fragrance license has passed around a few companies over the years but in 2015 it transferred to Euroitalia. This month sees the release of Missoni Parfum Pour Homme, the first male fragrance for twenty years, but have the years been kind?
