The first perfume a company releases is often the fragrance that the creator has wanted to realise their whole life - whether that's the embodiment of a person, a place, or an emotive experience. It’s the releases that follow however that can cause the issues. Will the second, third or fourth be met with the same response, and is the inspiration strong enough? When Charles Wong launched Aurora back in 2019 he started gently but, over the following two fragrances, has grown in both scented drama and luxurious subjects. The fourth perfume in the collection takes us to the South East of France, and is as beautiful as its inspiration.
Scent is often described as having the ability to conjure up the memories of long-forgotten people, places and events. However, you’re not always in control of where those memories will take you. It could remind you of the scent of a ex-lover, or bring back images of an old address, but it even has the power to stimulate a little bit of scented time travel. A fragrance that is based on a time or place outside of our own experience runs the risk of being difficult for customers to relate to, but L'Appartement de Madame de Florian from Charles Wong perfectly combines romantic Parisian danger with unexplained mystery from another time.
Creating the follow up fragrance to your debut scent is arguably one of the hardest feats that any company will ever have to do. The need to balance your existing customers’ expectations alongside a desire to attract new followers to the brand is often a difficult road to navigate. Veer too far away from the original and you might find yourself having to start again from scratch. The latest person to attempt this is Charles Wong. After successfully launching the elegantly refined Aurora back in 2018, he has taken inspiration from the Swan King himself and journeyed to Bavaria to realise the romantically extravagant Linderhof am Morgen.
Anyone that launches a new business of any description in the current climate deserves the utmost admiration, but even more so if that person chooses to enter the perfume industry. This marketplace is full to the brim with established brands and artisan creators which means, in a nutshell, that you’re fighting an uphill battle from day one to be heard and to be seen. However, there are still those that choose to take on this challenge and, with a little bit of luck, manage to be noticed. One such person is Charles Wong who promises to provide us all with some much-needed timeless elegance in the form of Aurora.
