After the phenomenal success of their first fragrance in 1924, Les Parfums Worth followed Dans La Nuit with Vers Le Jour, Sans Adièu, Je Reviens, and Vers Toi. Now, Je Reviens is undoubtedly one of the greatest perfumes ever created, but it also has one of the most troubled histories. Reformulations pushed it from a premier scent to a drugstore staple, but true to its name it refuses to be forgotten. In this period of Remembrance let's take a look at one of the soldiers' true nap-sack fragrances, and try to understand why it came to be found on so many sweetheart's dressing tables during World War 2.
The House of Worth, still most famous for the fragrances Je Reviens and Dans La Nuit, has in recent years seen the lustre start to fade on this diamond in the crown of perfumery, but could it be about to shine once more? Founded by Charles Worth, an Englishman, and his business partner Otto Bobergh in 1858 on Paris' Rue de la Paix, he was to become one of the greatest names in couture fashion, but the fragrances wouldn't arrive until 1924. By this time the company was being run by Charles' grandson, Jacques Worth, and he saw the potential for a fashion house also venturing into the perfumery market
